I help Payments, FinTech, and B2B platforms build the positioning, narratives, and GTM strategies that create category leadership.
Engagements range from focused sprints to full strategic partnerships.
Full launch architecture — positioning, pricing, packaging, and the sales motions that drive enterprise adoption globally.
Technical depth, commercial clarity. Narratives that resonate with enterprise buyers, partners, and boards — brought to life across campaigns, videos, and product demos that move people from awareness to action.
Naming, portfolio strategy, and the commercial identity that distinguishes your brand in a crowded category.
Playbooks, pitch materials, and product demos that equip enterprise sales teams to close complex deals with confidence.
Stewarded one of the world's most iconic global brands across North America and Eurasia Africa — driving portfolio growth through high-impact retail activation, integrated campaigns, and market expansion strategy.
Led global GTM for tokenization and real-time payments across APAC and MEA — building the commercial frameworks that scaled enterprise bank and merchant adoption across 15,000+ financial institutions worldwide.
Repositioned payments from a secondary feature to a core platform pillar at the category-defining subscription billing leader — unlocking a new commercial narrative that expanded market reach across 800+ global enterprise accounts.
I take a small number of engagements at a time. Tell me what you're working on and let's see if we're a fit.
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